ADOLFO TREE SERVICES

Background

Client had just launched their tree service & lawn care business. As part of their launch they needed a brand identity to market their business.

Create brand identity that includes:

A competitive landscape analysis was conducted to create a moodboard to help guide concept generation and visual design directions.

Initial concept exploration was done through quick sketching, using the moodboard as inspiration.

Several conceptual directions were further refine to help select a single design.

Once a logo design direction was selected, we explored multiple color waves.

An illustration style was established to guide future illustrations for print and web.

Stationary exploration with the top three logo selections were created. One final direction was selected.

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